Affiliar vs Cellxpert
Cellxpert is an affiliate platform serving iGaming, forex and trading, and e-commerce, founded in 2008 and reporting 800+ brands. It is sold as a managed SaaS with a dedicated account manager and integration engineer, priced on request. Affiliar is built only for casino and sportsbook operators, with published prices from $53 a month.
This comparison uses only what Cellxpert publishes on its own site or what trade press has reported, checked on 30 September 2026; each claim links to its source. Not published means we could not find it on a public page, not that Cellxpert lacks it: ask them.
Side by side
| Affiliar | Cellxpert | |
|---|---|---|
| What it is | Self-serve SaaS. No managed programme service and no affiliate network. | Cloud SaaS with a dedicated account manager and integration engineer; founded in 2008.[1][2] |
| Pricing | Published: five plans from $53 to $1,430 a month, free trial. | Not published; the site offers a demo.[1][3] |
| Verticals | Online casino and sportsbook. | iGaming (including crypto casino), forex and trading, and e-commerce.[1][4] |
| Commission models | RevShare on NGR or GGR, CPA, hybrid, tiered RevShare and fixed per qualified player, per product. Hybrid and tiered from the $98 plan. | CPA, RevShare, rebates, hybrid, tiered and multi-level commissions, with custom baselines.[1][5] |
| Negative carryover | Per plan, on every plan. | Not published. |
| CPA qualification | Minimum deposit, wagering multiple, hold period, cash retention, deposit count, positive lifetime NGR; KYC level from the $494 plan. A deposit that fails a gate stays pending. | Suspicious and high-roller activity is quarantined before commission is paid; specific qualification rules not listed.[3] |
| NGR calculation | Per product, with bonuses, chargebacks, provider fees per brand, payment fees, jackpot contributions and taxes itemised. | NGR configurable per product, per affiliate and per brand; itemised deductions not listed.[2] |
| Brands and currencies | Multi-brand, with provider fees per brand and mirror domains; every amount normalised into a base currency. | Multi-brand NGR management; affiliates can be paid in their local currency.[2][6] |
| Integration | Kafka event stream or REST, per event or batched; events are idempotent. | Server-to-server postbacks, pixels, APIs and webhooks; events shown as they happen. Migration in four to six weeks.[3][2][1] |
| Affiliate payouts | USDT on TRC-20. No bank or e-wallet payouts. | Automated payment flows and affiliate invoicing with operator approval; payment rails not listed.[3] |
| Fraud controls | CPA gates on every plan; shared IP, device and wallet signals from the $935 plan. | Risk scoring, geo rules, bonus-abuse detection and a quarantine before payout.[1][3] |
| Sub-affiliates | Two tiers, from the $98 plan: each parent passes a share of its own commission down. | Sub-affiliate and agent hierarchies with rules per tier.[2] |
| Track record | In production with two operators since January 2026; client names are not published. | Reports 800+ brands, including 10bet, Betway and 888 Bet.[1] |
When Cellxpert is the better fit
- You run trading, forex or e-commerce programmes as well as iGaming and want one platform for all of them.
- You want a dedicated account manager and integration engineer assigned to you.
- You need agent hierarchies or more than two tiers of sub-affiliates.
When Affiliar is the better fit
- You are a casino or sportsbook operator and want software built only for that, at a published price from $53 a month.
- You need every CPA qualification rule and NGR deduction set out explicitly and configurable per plan.
- You want negative carryover per plan and to pay affiliates in USDT.
For how the commission models and CPA gates above work, see iGaming affiliate commission models, explained.
Frequently asked questions
What is the difference between Affiliar and Cellxpert?
Cellxpert is a multi-industry affiliate platform (iGaming, trading, e-commerce) sold as managed SaaS on request. Affiliar is built only for casino and sportsbook operators, with published prices from $53 a month, explicit NGR deductions, configurable CPA qualification gates and negative carryover per plan.
How much does Cellxpert cost?
Cellxpert does not publish its prices; they are quoted on request. Affiliar's plans are published, from $53 to $1,430 a month, with a free trial.
Can I migrate from Cellxpert to Affiliar?
Yes. Affiliar takes player activity by Kafka or REST and can import affiliates in bulk by CSV on the Affiliate Plus plan and above. Existing affiliate links need to be pointed at Affiliar's tracker; plan the switch at the start of a commission period so no period is split across two systems.
Sources
Cellxpert's public pages and trade press, checked on 30 September 2026. Affiliar's column describes Affiliar's own product and published plans.
- https://www.cellxpert.com/
- https://www.cellxpert.com/gaming/
- https://www.cellxpert.com/product-overview/
- https://www.cellxpert.com/2024/10/casino-affiliate-tracking/
- https://www.cellxpert.com/2026/03/cpa-revshare-hybrid-commission-models-igaming/
- https://www.cellxpert.com/2024/09/automate-affiliate-marketing-payments/
Compare it on your own numbers.
Plans from $53/mo with a free trial. See pricing or book a walkthrough at [email protected].