Most affiliate platforms track clicks and sales. iGaming runs on NGR, FTDs, wagering and provider fees. Affiliar is built for online casino and sportsbook operators — so the numbers are right, the CPA is fraud-proof, and affiliates get paid, without you building any of it.
Purpose-built for the way iGaming affiliate programs actually work.
Product-specific NGR for casino and sportsbook — including rejected/cancelled bets, bonuses, chargebacks, provider fees and jackpot/tax deductions — plus a combined NGR view. Real-time via a Kafka event stream aggregated in ClickHouse.
CPA is gated by qualification rules — hold period, wager threshold, cash-retention and KYC level — plus anti-abuse clustering on shared IP / device / wallet. FTD chargebacks reverse the CPA automatically.
Per-brand provider fee rules and automatic FX normalization into a base currency, so NGR and commissions are consistent across brands and currencies.
RevShare, CPA, hybrid, tiered RevShare and fixed per-qualified-player — per product (casino / sportsbook / combined), with 2-tier sub-affiliate revenue cascading.
USDT (TRC-20) payout workflow, an affiliate self-service portal, API access and outbound postbacks, plus weekly and monthly email digests.
Player-bonus distribution and a Refer-a-Friend program with tiered "Crew" rewards and pull-on-demand delivery — turn existing players into an acquisition channel.
How a purpose-built platform compares to generic affiliate SaaS or building it yourself.
| Affiliar | Generic affiliate SaaS | Build in-house | |
|---|---|---|---|
| Casino + sportsbook NGR | Built in | Clicks / sales only | Months of work |
| CPA fraud / qualification gates | Hold · wager · retention · KYC | — | Complex to build |
| Multi-brand fees + FX NGR | Built in | — | Complex |
| Real-time NGR analytics | ClickHouse | Limited | Infra-heavy |
| Sub-affiliates (2-tier) | Revenue cascading | Sometimes | Complex |
| USDT payouts + Refer-a-Friend | Built in | — | Build each |
| Time to launch | Days | Days (wrong fit) | Months |
| Starting cost | $53/mo | Varies | High dev cost |
Affiliar is for iGaming operators — online casinos and sportsbooks — that run their own affiliate programs and need accurate NGR/commission tracking, sub-affiliate networks and automated payouts. It's software you run for your own affiliates, not an affiliate network and not a consumer product.
Plans from $53/mo, free trial. Book a walkthrough and we'll set it up with you.