Affiliar vs MyAffiliates
MyAffiliates has run affiliate programmes for iGaming operators since 2007 and is among the most widely used platforms in the sector. It charges a setup fee and a fixed monthly subscription, quoted on request. Affiliar is software for casino and sportsbook operators, with published prices from $53 a month and no setup fee.
This comparison uses only what MyAffiliates publishes on its own site or what trade press has reported, checked on 30 September 2026; each claim links to its source. Not published means we could not find it on a public page, not that MyAffiliates lacks it: ask them.
Side by side
| Affiliar | MyAffiliates | |
|---|---|---|
| What it is | Self-serve SaaS. No managed programme service and no affiliate network. | Hosted platform on AWS. Founded in Brisbane in 2007, with an office in Malta since 2018.[1][2] |
| Pricing | Published: five plans from $53 to $1,430 a month, free trial. | A one-time setup fee and a fixed monthly subscription; amounts not published.[2][3] |
| Verticals | Online casino and sportsbook. | iGaming, forex, binary options and lottery.[3] |
| Commission models | RevShare on NGR or GGR, CPA, hybrid, tiered RevShare and fixed per qualified player, per product. Hybrid and tiered from the $98 plan. | Flat, tiered and progressive RevShare; standard, tiered, progressive, country-specific and qualified CPA; CPL; hybrid.[4] |
| Negative carryover | Per plan, on every plan. | Not published. |
| CPA qualification | Minimum deposit, wagering multiple, hold period, cash retention, deposit count, positive lifetime NGR; KYC level from the $494 plan. A deposit that fails a gate stays pending. | Qualified CPA pays only after set player actions, such as a deposit threshold; the rules available are not listed in full.[4] |
| NGR calculation | Per product, with bonuses, chargebacks, provider fees per brand, payment fees, jackpot contributions and taxes itemised. | Not published. |
| Brands and currencies | Multi-brand, with provider fees per brand and mirror domains; every amount normalised into a base currency. | Several brands and products under one affiliate system; multi-currency support.[3] |
| Integration | Kafka event stream or REST, per event or batched; events are idempotent. | XML API and scheduled data import and export.[5][3] |
| Affiliate payouts | USDT on TRC-20. No bank or e-wallet payouts. | Not published. |
| Fraud controls | CPA gates on every plan; shared IP, device and wallet signals from the $935 plan. | Fraud reports and fraud monitoring; methods not described.[5] |
| Sub-affiliates | Two tiers, from the $98 plan: each parent passes a share of its own commission down. | Unlimited sub-affiliate tiers.[4] |
| Track record | In production with two operators since January 2026; client names are not published. | The most-used platform across 1,100 programmes in StatsDrone's April 2024 data (about 16%); 300+ clients including Betsson Group and JPJ Group; Best Affiliate Management Platform at the iGB Affiliate Awards 2025.[6][7][8] |
When MyAffiliates is the better fit
- You want the platform most affiliates already know, with a long record and a large client base.
- You need more than two tiers of sub-affiliates.
- You run forex, binary or lottery programmes alongside iGaming.
When Affiliar is the better fit
- You want published pricing with no setup fee, starting at $53 a month.
- You need the NGR deductions and every CPA qualification rule spelled out and configurable per plan.
- You want the operator's data to arrive as a live Kafka stream or by REST, and to pay affiliates in USDT.
For how the commission models and CPA gates above work, see iGaming affiliate commission models, explained.
Frequently asked questions
What is the difference between Affiliar and MyAffiliates?
MyAffiliates is a long-established iGaming affiliate platform with a setup fee, a quoted monthly subscription and unlimited sub-affiliate tiers. Affiliar publishes its prices from $53 a month with no setup fee, itemises NGR deductions, offers configurable CPA qualification gates, takes data by Kafka or REST and pays affiliates in USDT.
How much does MyAffiliates cost?
MyAffiliates does not publish its prices; they are quoted on request. Affiliar's plans are published, from $53 to $1,430 a month, with a free trial.
Can I migrate from MyAffiliates to Affiliar?
Yes. Affiliar takes player activity by Kafka or REST and can import affiliates in bulk by CSV on the Affiliate Plus plan and above. Existing affiliate links need to be pointed at Affiliar's tracker; plan the switch at the start of a commission period so no period is split across two systems.
Sources
MyAffiliates's public pages and trade press, checked on 30 September 2026. Affiliar's column describes Affiliar's own product and published plans.
- https://myaffiliates.com/about-myaffiliates/
- https://myaffiliates.com/features/
- https://myaffiliates.com/
- https://myaffiliates.com/features/commission-plans/
- https://myaffiliates.com/features/advanced-reporting/
- https://www.igbaffiliate.com/en/articles/strategy/statsdrone-data-reveals-myaffiliates-are-most-used-igaming-marketing-software/
- https://myaffiliates.com/clients/
- https://www.igbaffiliate.com/en/articles/people/three-double-winners-crowned-at-the-2025-igb-affiliate-awards/
Compare it on your own numbers.
Plans from $53/mo with a free trial. See pricing or book a walkthrough at [email protected].